Ninja-level Strategies for the Elevator Pitch

Ninja-level Strategies for the Elevator Pitch

Ninja-level Strategies for the Elevator Pitch

In this episode of the DREAM.THINK.DO. podcast, we’ll talk about the Elevator Pitch and how to make it work.

Listen To The Podcast:   itunes  soundcloud  stitcher


So . . . it’s your big moment: the elevator pitch!

You know, that little speech you’re supposed to have memorized when someone asks, “So what do you do?”

To be honest, I have a love-hate relationship with the concept. Maybe, like you, I’ve seen it done poorly – really poorly. The problem is this: Even if your pitch is clear and eloquent, when people sense you’ve gone all salesy, they zone out. In other words, walls go up, eyes glaze over, and a chance to really connect goes down the drain.

So how do you seize an elevator pitch opportunity in an authentic way? How do you create engagement and open up a lively and real conversation?

Today on Dream. Think. Do., we’re gonna rethink the whole elevator pitch notion. Actually, we’re gonna improve upon it — big time.

In this episode, you will . . .

  • Hear lots of alternatives to the traditional (yawn) pitch
  • Learn why telling an elevator story is way better than listing your services
  • Discover ways to show credibility, not by your credentials, but by your ability to understand your clients
  • Understand the important distinction between a front-door and a side-door pitch
  • Learn a more compelling way to handle the business card scenario at networking events
  • Start seeing the elevator pitch as your chance to be memorable and to create a genuine connection


Text DTD071 to 33444 for additional material on what I like to call the elevator conversation.

[Tweet ““It’s not really about a pitch; it’s about a story.” – Mitch Matthews”]


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  • Pingback:BIG DREAMS AND ELEVATOR PITCHES | Big Dream Gathering
    Posted at 00:18h, 18 May Reply

    […] You can take a listen to the episode here! […]

  • Jeff Meister
    Posted at 08:48h, 20 December Reply

    Mitch – this is absolutely brilliant! It makes so much sense. I can’t wait to implement this approach. You do realize however, it’s not just my elevator pitch and my business (networking) card… it’s my entire marketing program!! Got some work to do!

    • Mitch Matthews
      Posted at 09:02h, 20 December Reply

      Great to hear it resonated Jeff! Get to work and keep us in the loop on how you apply it buddy!

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