24 Mar Ninja-level Strategies for the Elevator Pitch
In this episode of the DREAM.THINK.DO. podcast, we’ll talk about the Elevator Pitch and how to make it work.
So . . . it’s your big moment: the elevator pitch!
You know, that little speech you’re supposed to have memorized when someone asks, “So what do you do?”
To be honest, I have a love-hate relationship with the concept. Maybe, like you, I’ve seen it done poorly – really poorly. The problem is this: Even if your pitch is clear and eloquent, when people sense you’ve gone all salesy, they zone out. In other words, walls go up, eyes glaze over, and a chance to really connect goes down the drain.
So how do you seize an elevator pitch opportunity in an authentic way? How do you create engagement and open up a lively and real conversation?
Today on Dream. Think. Do., we’re gonna rethink the whole elevator pitch notion. Actually, we’re gonna improve upon it — big time.
In this episode, you will . . .
- Hear lots of alternatives to the traditional (yawn) pitch
- Learn why telling an elevator story is way better than listing your services
- Discover ways to show credibility, not by your credentials, but by your ability to understand your clients
- Understand the important distinction between a front-door and a side-door pitch
- Learn a more compelling way to handle the business card scenario at networking events
- Start seeing the elevator pitch as your chance to be memorable and to create a genuine connection
Text DTD071 to 33444 for additional material on what I like to call the elevator conversation.