04 Nov 472: The Power of SIMPLE: Building a Better Business and Life by Doing LESS An Interview with Justin Wise, Founder of The Simple Company
What if the very things that helped you become SUCCESSFUL… are now the things making your life and business more complicated than they need to be?
And what if the answer isn’t working harder, hiring more people, or chasing the next big opportunity?
What if it’s actually getting really good at doing LESS?
Well… that’s what we’re digging into in this episode of DREAM THINK DO!
And I’ve got a VERY special guest joining me.
My good friend Justin Wise is BACK!
Justin and I have known each other for more than 20 years. In fact, he was a guest way back in Episode 33! And now we’re over 470 episodes in!
I’ve watched Justin navigate some pretty incredible chapters in his life. From innovative pastor to author, marketing expert, entrepreneur, and founder of a successful seven-figure agency.
Today he’s the founder of The Simple Company, where he helps business owners simplify their approach to growth so they can build businesses that are more profitable, sustainable, and enjoyable.
Plus, Justin and I regularly work together to strategize for my own business. So I’ve gotten to see firsthand how he thinks, the questions he asks, and the clarity he helps bring to some pretty complicated challenges.
But here’s what makes this conversation really interesting.
Justin didn’t arrive at his philosophy of SIMPLE because everything was going perfectly.
Nope. As Justin will tell us… it was the opposite.
There was a season when, by almost every outward measure, his business was thriving.
But behind the scenes… something VERY different was happening.
And what he experienced forced him to rethink some of his most deeply held beliefs about business, success, and what it really takes to build something that lasts.
Today, Justin shares some of those hard-won lessons.
We dig into the surprising ways business owners can unintentionally make growth harder than it needs to be, the three areas Justin believes are essential to building a simpler business, and why doing LESS might actually help you accomplish MORE.
But we don’t stop with business.
Because after more than two decades of friendship, Justin and I also get into some deeper territory.
We talk about faith, family, the hidden cost of saying YES, and how to recognize what deserves your attention in THIS season of life.
And Justin shares a practical exercise you can use THIS WEEK to start simplifying your own world.
So whether you’re building a business, leading a team, exploring what’s NEXT, or simply wondering how to create more room for what matters most…
This conversation is for YOU!
Let’s get to it!
THINKING ABOUT WHAT’S NEXT FOR YOU?
Maybe you’ve spent years building expertise, leading teams, solving problems, and helping people succeed.
And now you’re starting to wonder… “What could I do with everything I’ve learned?”
Maybe it’s coaching. Speaking. Consulting. Or creating training that helps others benefit from your experience.
That’s a big part of why I created the Authority Bridge Coaching Program.
It’s designed to help accomplished leaders turn their hard-won wisdom into a meaningful business, without having to quit their current careers, start from scratch, or become full-time content creators.
You don’t have to blow up your life to build your next chapter.
You can take small… intentional steps that add up.
If you’re starting to think about YOUR NEXT, I’d love to have a conversation about what’s possible.
Learn more at: www.AuthorityBridge.com.
WHAT WE COVER IN THIS CONVERSATION
1. When Success Starts Working Against You
- Why the strategies that help you get started might eventually hold you back
- The warning signs that growth isn’t creating the results you expected
- What Justin learned from building a seven-figure agency
- The surprising realization that changed his approach to business
2. The Three Pillars of a SIMPLE Business
- Why the problem isn’t always your marketing
- The three areas Justin focuses on when helping business owners simplify
- One often-overlooked ingredient of an offer that actually works
- Why customers might recognize something about your business before YOU do
3. Doing Your Part… and Trusting God With the Rest
- What Justin had to unlearn about producing results
- The difference between being responsible and trying to control everything
- How faith can influence the way we approach business decisions
- Why some of the best opportunities come from places we never expected
4. The Hidden Cost of Saying YES
- Why even GOOD opportunities can create problems
- How Justin thinks differently about commitments in this season of life
- What family, faith, and business have taught him about priorities
- A surprising question that challenged Justin to rethink what he was pursuing
5. A Practical Challenge to Simplify Your Life
- Why your calendar might reveal more than your goals
- A practical exercise Justin has used for years
- How to recognize which activities deserve more of your attention
- Where to start when you know something needs to change… but you’re not sure what
MORE ABOUT JUSTIN WISE
Justin Wise is the founder of The Simple Company, where he helps established business owners simplify their offers, messaging, and systems to create more sustainable growth.
A former pastor, author, and seven-figure agency owner, Justin brings years of experience in marketing, entrepreneurship, and business strategy to his work.
Today, he helps entrepreneurs build businesses that work better for their customers AND their lives.
Justin lives in Des Moines, Iowa, with his wife and three children.
CONNECT WITH JUSTIN:
Website: https://simplecompany.co
LinkedIn: https://linkedin.com/in/thejustinwise
A FREE GIFT FROM JUSTIN!
Justin has a special gift for DREAM THINK DO listeners!
He’s giving our community FREE access to his course, “47 Ways.”
It’s packed with ideas for getting your business, idea, or nonprofit in front of the RIGHT audience.
The course normally sells for $47, but Justin is making it available to our listeners at no cost.
Get it here:
The coupon code is already included!
LET’S PUT THIS INTO ACTION!
Okay… let’s make this more than just a good conversation.
Here’s my challenge to you.
Take a few minutes this week and think about where your time and energy are going.
Ask yourself:
- What’s one thing I’m making more complicated than it needs to be?
- What am I saying YES to that’s quietly pulling me away from something more important?
- What part of my business or life feels unnecessarily heavy?
- Where might doing LESS actually allow me to make a BIGGER impact?
Then take one small step toward simplifying something.
And hey… if this conversation brought someone to mind, share the episode with them!
Maybe it’s a friend who’s building a business. A leader who’s carrying too much. Or someone who’s wondering what their next chapter could look like.
Invite them to grab a coffee and talk about it.
Because sometimes the best breakthroughs start with a really good conversation.
Keep dreaming big… my friend!
And remember… sometimes doing LESS is exactly what allows us to do MORE of what matters.
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