25 Jan Breaking Out! I Creating more of the life you want: Lise Cartwright
Lise Cartwright is the “Queen of the Side Hustle.” She created her dream job and has helped countless others do the same through her 24 best selling books. Listen in to Lise’s story and get practical strategies so you can do the same!
Have you ever been curious about trying something different as a career… but you just weren’t sure how to start… or if you even should?
That’s where Lise Cartwright found herself a few years ago.
She was in a job that wasn’t fulfilling. A little part of her was dying every day. She knew there had to be better for her. BUT… she wasn’t in a place where she could just quit and start all over.
Instead, she launched a side hustle.
That is… she started to experiment with different kinds of work on her own time.
All the stuff she loved.
But now she was doing it for other people. And she was getting paid.
Things started to take off and she quit her “bad fit” job. Now, she’s doing work that she enjoys… while getting paid well to do it. It’s not easy… but it sure is satisfying.
I love Lise’s story. How about you? What’s something that stood out to you from the ideas that Lise shared?
I’d love to hear from YOU! Leave a comment and let me know.
LISE’S CONTACT INFO:
Cartwright has many bestselling books, including the popular Side Hustle Blueprint: How to Make an Extra $1,000 in 30 Days Without Leaving Your Day Job, all of which are available on Amazon. As well, she offers business-building courses and workshops, The 7 Day Challenge, and some useful freebies on her website, Hustle and Groove.
HERE ARE SOME SHOW NOTES IF YOU’RE INTO THAT SORT OF THING:
When New Zealand’s Lise Cartwright first appeared on the Dream Think Do podcast in March of 2015, she was a successful indie author with six Amazon bestsellers to her credit. Impressive, right? Now she returns as a guest less than two years later, and that bestseller number has grown to twenty-four. How does she do it? That is exactly what she shares with readers and followers in her books and courses. Known as “the queen of the side hustle,” Cartwright has built a highly successful business helping ordinary people turn their side passions or sidelines into full-time careers. She does this through coaching on her websites, in her books and audiobooks, through courses and workshops, and on her blog.
Time-Stamped Show Notes
- [00:00] Introduction to Lise Cartwright, bestselling author and success coach from Auckland, New Zealand
- [02:06] Cartwright has been busy creating the exciting new course to go along with The Side Hustle
- [05:20] Definition of the side hustle
- [07:00] How Cartwright began her own side hustle and why
- [09:58] With no background in writing and no experience, Cartwright became a relative expert, working in her spare time and on weekends
- [14:30] The Side Hustle Blueprint series is born with titles such as How To Make an Extra $1,000 in 30 Days Without Leaving Your Day Job
- [18:09] Revamping and updating her series to keep pace with changes in the industry, Cartwright works to make sure her information is cutting edge
- [21:25] Cartwright shows that she can help the artist or artisan who wants to market her products online, by helping her find her market and client base
- [30:00] The steps Cartwright reveals for an artist growing their business are the same steps you will need to build any type of online business
- [31:45] Contact information and social media presence
The Side Hustle
Queen of the side hustle, Lise Cartwright from Auckland, New Zealand, teaches others how to create this in their own lives because she successfully did it in her own. She defines the side hustle as “something you can do in your spare time, which is neither time nor financially intensive.” Most of Cartwright’s prior business life was spent in jobs where she worked in administrative based roles. “I sat in front of a computer, year in and year out.” About every three years she would change jobs, hoping to find something more challenging and fulfilling, but that never happened. The definitive moment for her was when working for a non-profit, she had a heart to heart with her manager, confiding that she was not happy in her work and wanted advice regarding advancement opportunities. “She basically told me there was nowhere for me to go.” This time Cartwright knew that changing jobs was not the answer and that she had to get serious and create change.
You Don’t Need to Be an Expert to Begin
Cartwright still needed an income so she stayed with her job. Considering her options for a sideline business, she realized that writing was something she could do online in her spare time. She had no experience, but she started anyway. Pouring herself into it, she wrote on evenings and weekends and was able to quit her job within two months. She quickly learned that you do not need to be an expert on anything to be an authority. All you need to know is a little bit more than someone else, making you a relative expert. If this sounds like a bit of a stretch, keep in mind that Cartwright has an amazing twenty-four Amazon bestsellers to her credit.
One of these is a little book titled No Gym Needed, a book about how to do a workout at home in thirty minutes with no equipment and still get results. Cartwright is not a personal trainer, nor is she a bodybuilder. She is simply a woman who created her own at-home, no-equipment-needed workout, and shared it in a book. After the book was released, she woke up one morning and checked her stats to find that 200 copies had been sold overnight in the Middle East. Making money while you sleep is always a good plan.
The Need for Business Behind the Art
Increasingly, artists and artisans are marketing their work online, expanding their customer base beyond their community. One talented illustrator with a website about positive imagery approached Cartwright for help with marketing. She suggested diversifying, perhaps creating a line of illustrated gift cards as well as adult coloring books to add to her product line and to list them on Etsy. She further suggested doing keyword research and then optimizing product titles and descriptions to match those words so clients would have an easier time reaching her website. “Let’s find out what your customers are looking for,” says Cartwright. Then you can help them find it.
Some artists feel that making a business plan somehow tarnishes their art. Not so, says Cartwright. Even as artists, the business side of things needs attention because it is that which allows you to continue to do your art. It is what gets your product into customers’ hands.
Step-by-Step Advice to Build Your Online Business
Starting a new sideline business on your own can be a daunting task. But you no longer have to go it alone. Cartwright offers step-by-step advice, innovative ideas, and solid information to help. Her down to earth, comfortable style of sharing information makes her writing entertaining and easy to follow. She has an informative blog where she covers a vast array of subjects, all geared to help you grow your business. Cartwright has many bestselling books, including the popular Side Hustle Blueprint: How to Make an Extra $1,000 in 30 Days Without Leaving Your Day Job, all of which are available on Amazon. As well, she offers business-building courses and workshops, The 7 Day Challenge, and some useful freebies on her website, Hustle and Groove.