384: Getting Clear on Your IDEAL CLIENT! [For more Impact & Income!]

Getting Clear on Your IDEAL CLIENT

384: Getting Clear on Your IDEAL CLIENT! [For more Impact & Income!]

If you’re an entrepreneur who’s wanting to sell more of your products or services, if you’re a Coach or Speaker wanting to attract more “great fit” clients or if you’re a non-profit leader who’s wanting to grow your supporter base…

THIS episode is for YOU!  We’re talking about the wildly important subject of getting clear on your IDEAL CLIENT!  The Bad News is: The most common strategies tend to cause people to get stuck in what we call the “Ideal Client Conundrum.” 

But the Good News is: We’ve got a simple but powerful strategy to not only help you to get CLEAR on your “Ideal Client” but we’ll also show you how to TAKE ACTION… immediately!  Let’s get to it!

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Have YOU ever thought about becoming a Life Coach, Success Coach or Business Coach… but you’ve wondered whether it would be a good fit for YOU?

Let’s get YOUR predictability of success score: www.mitchmatthews.com/cpsa 

That’s right!  Download the Coaching Predictability of Success Assessment to see if becoming a successful and profitable Coach is right for YOU!

Check out Mitch’s NEW Daily PODCAST:


You can now check out Mitch’s new DAILY podcast called “ENCOURAGING THE ENCOURAGERS” anywhere you listen to podcasts.  

It’s specifically designed for coaches, speakers and content creators and provides quick doses of inspiration, str

Encouraging the EncourGERS

ategy AND… of course… encouragement!

Check out: www.encouragingtheencouragers.com

Find it on Apple Podcasts:  Click here

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Find it on Google: Click here


So THAT was fun.  

I hope you enjoyed the subject and specifically… the strategies for:

  • Getting clear on your Ideal Client 
  • Avoiding the “Ideal Client Conundrum”
  • Telling your Ideal Client’s story
  • And moving through the “4 Stages of the Ideal Client”

Let me know.  What clicked for you? What stood out to you? What questions do you have?

I want to hear from YOU!  

Leave a comment and let’s keep the conversation going!

And hey… keep bringing YOUR awesome!!!


Episode Minute By Minute:

  • 00:00 Welcome to today’s deep dive episode with Mitch Matthews
  • 01:33 Today’s episode is all on an important business strategy that you don’t want to miss! 
  • 03:56 Mitch recalls a coaching conversation about finding the “ideal” client 
  • 04:40 It is important to get clear on who you want to serve! 
  • 05:50 Learn how to stay away from cynicism and to always have an open mind
  • 07:22 How do you know if you are stuck in the ideal client conundrum? 
  • 10:20 Introduction to a story-based ideal client profile 
  • 11:10 The difference between story-based and demographic-based profiles 
  • 15:16 Story-based profiles are not confined to just one demographic 
  • 18:34 Stories bring connection and are easy to remember 
  • 19:33 Breaking down the four stages to finding your ideal client
  • 24:30 How to use these stages to work more efficiently and help others be efficient 
  • 25:33 Intentionality in these four stages is the key
  • 26:45 The massive growth of the personal growth industry 
  • 28:51 Take our free assessment today, if you’re interested in becoming a coach! 
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