350: 5 Keys to Starting YOUR OWN Podcast

350: 5 Keys to Starting YOUR OWN Podcast

Have you ever thought about launching your own podcast?  You’ve got a topic you’re passionate about or a group of people you really feel called to help… and you’ve wondered, “Should I start a podcast?”  Well… if that’s you (or you just curious about some of the behind-the-scenes on the podcast industry) THIS episode is for you!  By the way… should everyone start a podcast?  The answer is NO!  An emphatic no!  BUT more people should start a podcast than you might think!  We’ll talk about WHO should think about launching a podcast and we’ll talk about HOW to get one started (it’s easier than you might think).  Plus, we’ll help you to beat out 85% of all podcasts almost immediately!  Oh, and since this is episode 350… we’ll also reminisce a bit.  We’ll dig into some of my favorites and some fun behind-the-scenes stories that have gotten us here!  So let’s get to this!




Antonio Neves: 3 Keys to Beating a Mid-Career Slump! (Click Here)

Jamie Kern Lima: Dump The Doubt! (Click Here)

Howard Berger | “Don’t blow up the house!” – Mitch Matthews (Click Here)

Jillian Michaels: “This Might Surprise You!” (Click Here)

Dr. Donny Jackson: “Bet On Yourself!” (Click Here)


Some Surprising Stats on Starting a Podcast: 

At this time, there are still less than 3 million podcasts worldwide, BUT there are over 37 million YouTube channels, and over 1 billion blogs.  (Yeah… that’s BILLION… with a “b.”)

According to Edison Research… about 65 to 75% of Americans have heard a podcast.

  • 37% of the US listens on a monthly basis
  • 28% of the US Population Listen to Podcasts on a Weekly Basis
  • 70% of all podcasts are listened to via Apple Podcasts

Get this… ONLY 15% of new podcasts make it to 11 episodes.  And only 15% of those podcasts will make it to 100 episodes!  BUT… the longer you stay in… the better the chance you have of finding your audience and thriving!

5 Tips for Starting A Podcast:

  1. Start with WHO
  2. Start small… but start!
  3. Go in with a STARTER PLAN… but commit to figure most things out as you go!
  4. Research for your INTRO and 3 questions!
  5. Honor your Guests and make them feel safe


  • 0:02 Whether you’ve thought about launching podcast or not… this episode could be for you!
  • 7:40 Who should and shouldn’t start a podcast
  • 13:14 The story behind Mitch’s first podcast 
  • 19:02 The fun rewards of having a podcast
  • 31:45 Commit to learning as you go
  • 36:26 Th practical tips you need to get started
  • 41:30 What your first 10 episodes should be about
  • 44:01 How often you should release new episodes
  • 47:30 Mind mapping your episode
  • 50:34 The importance of a good introduction
  • 1:00:00 It’s okay to ask for help

I want to hear from YOU!  

What’s something that stood out to you?  More importantly… are you more excited about launching a podcast… OR… did this episode help you learn that podcasting isn’t for you?  Let me know!  And hey… if you have more questions… let me know!  I can’t wait to hear from YOU!

Lastly, please don’t forget to share this episode!  And when you do either tag me or just include the #dreamthinkdo.

And… know you can find me on Facebook, LinkedIn and Instagram.  Let’s connect there too!


  • Joni Readout
    Posted at 23:02h, 30 November Reply

    I am so excited that you shared this podcast with me. I am ready to make my plan and start podcasting. The 3:1 tips and the record 10 to start were both really helpful additions to the plan I have already created. Thanks Mitch.

    • Mitch Matthews
      Posted at 09:10h, 01 December Reply

      Joni! Soooooo glad it resonated! You’ve got this my friend!!!! Can’t wait to see how you apply it!!!

  • Joni Readout
    Posted at 21:32h, 03 January Reply

    You mention a microphone in the podcast that you bought. I am getting ready to record my first podcast and I want to purchase a microphone. I think you said it was on the website somewhere but I can’t find the Amazon link. What microphone do you recommend?

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