Bob Burg and WHERE to FOCUS now

WHERE to FOCUS now- Bob Burg interview with Mitch Matthews

Bob Burg and WHERE to FOCUS now

Today… we’re talking with Bob Burg.  For 30 years, Bob has been a successful author and speaker.  His books have sold millions of copies and he wows audiences… whether it’s a group of 50 or 15,000 — and he’s shared the stage with top thought leaders, celebrities, Olympic athletes, and even former US Presidents. 

I consider Bob a mentor and a friend, and since I trust his perspectives in the best and the worst of times… I wanted to bring him on to talk about where we are at as a world… and where we need to focus as leaders, entrepreneurs, and globe changers as we move into this new normal.



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Bob Burg has written 10 books on sales, marketing, and influence.  Those books have sold millions of copies.  And although I can say each is incredible, it’s his book The Go-Giver that’s had the biggest impact on me.  Bob Burg Book Go Giver

In fact… it was a divine appointment that I had with that book… during a really low point in my career… that helped me to stay on track and get to where we are today!

Specifically, the 5 Laws of Success from the Book helped me to focus on the RIGHT things and I think they’re even more applicable right now!

  • Value: Your true worth is determined by how much more you give in value than you take in payment.
  • Compensation: Your income is determined by how many people you serve and how well you serve them.
  • Influence: Your influence is determined by how abundantly you place other people’s interests first.
  • Authenticity: The most valuable gift you have is to offer yourself.
  • Receptivity: The key to effective giving is to stay open to receiving.


I consider Bob a mentor and a friend.

And since I trust his perspectives in the best and the worst of times… I wanted to bring him on to talk about where we are as a world… and where we need to focus as leaders… entrepreneurs and globe changers… as we move into this “new normal.”

We’ll also dig into how the “Go-Giver” Laws can help to guide us right now too.  Enjoy!



  • 0:02 What to expect today
  • 1:00 How Bob impacted Mitch
  • 3:33 Conversation starts
  • 5:20 The importance of thinking about what you are thinking about
  • 7:30 The five laws of focus
  • 9:13 Deep dive into the laws
  • 15:59 How authenticity leads to a better life
  • 21:21 The truth about giving and receiving
  • 22:36 How to thrive in a free market
  • 23:40 Embarrassing healthy thoughts around wealth
  • 26:59 What to focus on now
  • 27:00 Accepting the truth
  • 33:00 Wisdom of the week
  • 36:25 Mitch’s biggest takeaways




So… I know one of my favorite parts of the conversation was on the subject of “truth.”  

How leaders need to focus on the “truth” as they make their decisions.  And with all the things that are up in the air right now… that really struck me.  We may not feel like we have all the answers right now… but we still have the “truth” of our current restrictions and guidance on what’s safe.  So we have to navigate in that “truth” until those restrictions/guidance change.  

That was big for me.  How about you?

I want to hear from YOU!  What clicked with you? What got you thinking? What might you apply from what Bob shared?  Leave a comment below and let me know!

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