A Dream with Sole | An interview with Wilcox Boots founder, Peter Nichols

29 Sep A Dream with Sole | An interview with Wilcox Boots founder, Peter Nichols


In this episode of the DREAM. THINK. DO. podcast, be ready to reach your dreams!

Listen To The Podcast:   itunes          soundcloud             stitcher

After a fateful afternoon in rainy Guatemala, Peter Nichols found himself with a new pair of boots and a new dream.

That’s sometimes how it happens.  You get hit with a new dream… right out of the blue. (Or in Pete’s case… right out of a rain cloud!)

Fast forward a few years… Peter is the founder of WILCOX Boots.

His company has over 3000 customers in 27 countries and counting!

In this DREAM THINK DO interview, Peter joins me to discuss that fateful trip, his tips for pursuing big, audacious dreams… AND we talk about one key to business that’s changed everything for him.

We dive into:

  • The story behind how WILCOX Boots got started
  • How he started small with a big dream (ie. he had no $$$)
  • His keys for getting started and staying with it
  • Some critical concepts for successful social media
  • And… we dive into questions from Dream.Think.Doer’s too!


DREAM. THINK. DO. website



Wilcox Boots


  • Eric Eaton
    Posted at 09:38h, 30 March Reply

    I loved this episode. I have had my Wilcox boots for 8 months now and they are awesome. I really enjoyed listening to how Peter was not even looking to start a boot company or even be an entrepreneur. But kept following a thought into fruition. Thanks again Mitch for pulling the story out of Peter it was great to hear how these boots transpired.

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